Google has added just one more important feature to the mobile search results that will have significant implications for local businesses. Google can deliver results on iPhones and Android devices that take into account the user's location.

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Now, instead of getting results based solely on universal search rank, the greatest ranked local pages will start to be suggested by Search engine. This makes it more important than in the past for small businesses that serve local customers to start interacting online.



With Google's search suggestion filter in place, local web pages and websites will be optimized for searches from phones which are in the area. This cuts down on competition for individual keywords, making it simpler and faster to implement search engine optimization for local businesses.

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Granted, the feature is only going to affect a small percentage of searches, due to its restriction to mobile phones using two distinct os. But if the feature turns out to be beneficial to users and streamlines search (always certainly one of Google's priorities), I'd not be surprised to see the feature expanded to desktop search also.



Small business marketing plans should are the cause of this new change with the help of the city and region in the business to all targeted keywords. It seems like Google will use the positioning information to sort most current listings for local searches, so marketers should try out the new format, in case it is broadened to more total searches.



Location aware applications will also continue to rise in importance, so these changes are pertinent for other beneficial marketing users in addition to Google ranking.

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